PTSC 30TH ANNIVERSARY

Project Info

ClientPTSC
ScopeCreative, Stage, Production
Attendee900
Year2023
VenueThis Sky Hall, HCMC, Vietnam
Category
The Challenge

Mark thirty years of an industry leader at the exact moment it steps into a new era — and make the night itself the statement of who PTSC has become.

PTSC's 30th anniversary could not be a look back alone. It had to be a declaration — of identity, of thinking, of ambition — as the company rose into a new chapter and a new mission. The brief was to elevate how partners, clients and leaders perceive PTSC: not a service contractor marking time, but an industry leader with international stature. That meant refusing the familiar anniversary formula and building something Vietnam had never staged before — at a level of artistry that could carry the weight of the claim.

The Idea

“Thirty years, raised into the air”

RI staged a 25-minute contemporary art performance — and, for the first time in Vietnam, brought in the world masters of vertical dance, the very artists who pioneered the form. A 30-piece orchestra and an international trumpet soloist; contemporary dance, choral and live music; a piano rising on a lift; and overhead, vertical-dance artists performing in mid-air, interacting live with 3D visuals. Every element wove the 30-year journey of PTSC into one sweeping, world-class work — the story of a company rising, powerfully, at thirty.n original score, guiding the audience from the early hardships to a vision of the future.

The Execution

From idea to stage

01

Vertical Dance — A Vietnam First

The first collaboration in Vietnam with the global masters who created vertical dance — performers moving on the vertical plane, high above the stage.

02

Orchestra & International Soloist

A 30-piece orchestra with an international trumpet soloist, choral voices, contemporary dance and live music — performed entirely live.

03

Mid-Air Meets 3D Visual

Aerial performers interacting in real time with 3D visuals, a piano rising on a lift — staged motion choreographed to the score.

04

One Contemporary Work

Not separate acts, but one seamless 25-minute contemporary work — narrating three decades with the language of fine art.

The Result

An impression that redefined the brand

Pride
across every generation of PTSC
Awe
at a Vietnam-first artistic spectacle
Elevation
of how the brand is seen

The night did far more than mark an anniversary. It reshaped how partners, clients and leaders perceive PTSC — affirming the stature and identity of an industry frontrunner, and the pioneering spirit of a company willing to test what no one in Vietnam had attempted before.

It set a benchmark across the entire group: proof that PTSC leads not only in its field, but in how it thinks about organising and investing in events of consequence. Above all, it changed a perception — showing that a state enterprise can be bold, contemporary and world-class, without ever losing the weight of its legacy.

THE GALLERY

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